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Markus Vollmert
Google Analytics 4

Rheinwerk Computing

Mit Google Analytics 4 haben Sie die gesamte Reise Ihrer Kunden im Blick. Ob Websites, Kampagnen, Shops oder Apps - hier finden Sie die passende Lösung für Ihre Webanalyse. Egal, ob Sie bereits mit GA4 ar…

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Susan Walsh
Optimizing Sales and Marketing Data

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.

Erscheint bald

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Andrei P. Kirilenko
Practical Data Mining with AI for Social Scientists

This book is designed as a foundational textbook for upper-level undergraduate and graduate students from non-technical fields who want to acquire a basic understanding of data science and learn practical…

lieferbar ab 8.10.2025.

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Machine Learning and Data Mining for Sports Analytics

This book constitutes the refereed proceedings of the 11th International Workshop on Machine Learning and Data Mining for Sports Analytics, MLSA 2024, held in Vilnius, Lithuania, on September 9, 2024.The …

lieferbar innerhalb 2-3 Wochen

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Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dyna…

lieferbar innerhalb 2-3 Wochen

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Mohammad Reza Heidari Iman
Advanced Techniques for Assertion-Based Verification in Hardware Designs Using Data Mining Algorithms

Mohammad Reza Heidari Iman is a Postdoctoral Researcher at the TIMA Laboratory, Université Grenoble Alpes, France, starting in September 2024. He completed his Ph.D. in the Department of Computer Systems …

lieferbar innerhalb 2-3 Wochen

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Yannick Lingelbach
Application of Data Mining and Machine Learning Methods to Industrial Heat Treatment Processes for Hardness Prediction

This work presents a data mining framework applied to industrial heattreatment (bainitization and case hardening) aiming to optimize processes and reduce costs. The framework analyses factors such as mate…

lieferbar innerhalb 2-3 Wochen

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Nasir Salari
Advanced Marketing Analytics

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

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Alina D Magauova, Oscar Kennis, David H Joosten
First-Party Data Activation

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a de…

lieferbar innerhalb 1-2 Wochen

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